A track record of SEO success – Obviously one quality you should try to find is a performance history of success over a time period in online search engine optimisation and online search engine marketing.
One quick way to check is to do a Google search on SEO training city, where city is your area. (eg. SEO training Brisbane or Brisbane SEO training).
If the company you are thinking about learning from does not rank well then you may be much better off looking in other places. It also pays to examine their SEO customer portfolio. Do they have a portfolio? If so, are their clients pleased with their SEO work? A few phone calls and you can make sure.
An understanding of current SEO methods – SEO is a vibrant industry. As search engines update and improve their ranking algorithms, so also need to SEO companies upgrade their approaches of getting and holding good search engine rankings.
If the SEO training course you thinking about is focused on keyword density, link exchanges and producing complex metatags, then choose once again. These aspects used to be extremely important 3-5 years ago. Not so now. The best SEO these days is about keyword research, anchor text, post marketing, directory marketing, getting one-way links and using social media.
Prevent impressive pledges – If it sounds too great to be real then it most likely is. If the SEO training course you are considering pledges to reveal you how to rank in the leading 5 in Google for any search term then discover someone else. As a popular film as soon as stated” They’re dreaming.
SEO is hard work and it does take time to rank well for competitive keyword phrases.
Identifying the best keyword phrase to optimise for and then performing the optimisation over an amount of time will eventually yield outcomes.
Sound training approach – Does the SEO training company use qualified fitness instructors? What are their certifications and experience is both training and SEO. There’s nothing more discouraging that have a boring trainer who reads his/her notes and doesn’t believe in class interaction. Ensure your SEO trainer is both a great classroom fitness instructor and experienced in SEO.
Hands-on experience – SEO theory must be backed up by hands-on practical experience where you get to right away use your new knowing. Prevent any SEO training course where you are lectured to for a day approximately without any hands-on experience. The best SEO courses are a combination of theory, example and practice.
Where possible you must have the chance to work on a real life SEO task and get the instructors assist with that project.
Follow up support – The half life of any training course is about 4 days. Unless the theory is used or modified, it leaves short-term memory and should be relearned. Make sure the training that you acquire consists of some level of email or telephone assistance. if they do, make sure you use it even if it’s simply to make certain you are on the ideal track with your SEO tasks. Good quality handouts, notes and access to online resources is also something to look for.